An announcement is a message to your entire class.
To send an announcement, select the class you want to send to. You'll see a field for composing your message in the middle of your web account. When you click the blue "Send" button, everyone currently in this class will receive the announcement. You can also add additional individuals to send the message to if they're not in the class(es) selected. Your participants will receive your announcement as a text, email or push notification depending on how they joined your class.
It's possible to send the same announcement to multiple classes at once, too. Just click the to: field at the top of the composer any time to add more classes or individuals
In the iPhone app, you have a few more options. First, select the class you need to message and tap the compose icon. You will see a list of all your classes you can send to, as well as a list of your participants. You can select as many classes and individuals from this list as you wish. After you hit 'Next' you'll compose your message and attach any files. Please note that if you wish to schedule your message, individuals can't be included.
A note about character limits:
Cell carriers limit text messages to 160 characters. 20 of these are used for your class name (announcement) or signature (conversation) to each message uses 20 of these, so that leaves 140 characters for your announcements.